Denim
Marimekko Maridenim products are crafted from durable, sturdy denim fabric. Each piece is unique, thanks to specific washing and finishing processes that enhance the charm and appeal of Maridenim products.
Initial use
It's natural for strong-colored denim to transfer some dye to other textiles or surfaces, especially before the first few washes. During this period, pair Maridenim products with lighter textiles thoughtfully.
Product adaptation
Denim products naturally mold to the wearer's body over time, enhancing comfort. Maridenim denim does not contain elastane, so this shaping process takes some time and use. Please be patient.
Evaluate the need for washing
Maridenim products do not need frequent washing. The dense denim fabric easily sheds loose dirt or dust with a simple brush. Freshen up the fabric by airing it out. For individual stains, try spot cleaning with a damp cloth or a small amount of laundry detergent. Avoid vigorous scrubbing to prevent damaging the fabric's surface or color.
Washing
Check the care label for the correct washing method. Always wash Maridenim products inside out. Empty pockets and close zippers and buttons to prevent damage during washing. Liquid detergent, properly dosed, rinses out of denim best and doesn't leave detergent marks. Use a detergent that is free of bleach and brighteners.
Strong colors
Wash strongly colored Maridenim products separately in ample water. Dark fabrics may bleed color, especially during the first few washes. Maridenim products typically soften in color with use and washing.
After washing
Remove Maridenim products from the washing machine immediately after the cycle ends to avoid unnecessary wrinkles. Straighten the items and hang them on a hanger or clothesline to dry in an airy space.
Ironing
While Maridenim products' relaxed nature doesn't require ironing, you can iron or steam them if desired. Ironing or steaming can help soften the denim after washing.
Patina
Maridenim products develop an interesting patina from specific washing and finishing processes. This patina increases, and colors soften with use, time and washing.