Sanoma Unikko Placement
Kioski hoodie
The Sanoma hoodie is made of organic cotton French terry, and it has a straight, unisex fit. The hoodie features the large, printed Unikko flower in the front and it has a drawstring hood and ribbing at the sleeve ends and hemline.
This product’s unique appearance is the result of innovative dyeing technology to achieve the distressed effect on the garment. Every product has their own unique look, and some color tone differences may appear between products.
Marimekko’s famous pattern Unikko was born in 1964 in a time when the design house’s collections featured mostly abstract prints. Designer Maija Isola wanted to create something interesting from this organic theme and designed an entire range of floral prints. Today, the iconic flower represents creativity.
Unikko
Unikko was created by Maija Isola in 1964 and has since become an international icon of print design. The founder of Marimekko, Armi Ratia, believed that it was not possible to faithfully capture the true essence of real flowers in print, which is why floral prints were earlier excluded from Marimekko collections. So, Maija Isola designed Unikko to be an abstraction of a flower rather than a photorealistic rendition. Today, Unikko is a powerful emblem of joy and creativity, seamlessly integrated into Marimekko's design identity.