Pillow talk with Laila Gohar
When Laila Gohar puts her signature touch on something, it’s never ordinary. So it was only fitting that the debut of Laila Gohar for Marimekko, a capsule collection of dreamy bedroom essentials, was unveiled at Milan Design Week 2025 with a larger-than-life bed installation inspired by the age-old tradition of communal sleeping.
Curated by Gohar, the collection blends Maija Isola’s iconic stripes with Marimekko’s vibrant colors to reimagine the rituals of rest and togetherness. We caught up with the ever-creative Gohar for a quick and cozy chat.
1. Let’s start in bed. What’s the first thing you do when you wake up?
Laila Gohar: Kiss my son, kiss my boyfriend and make a coffee, in quick succession.
2. Out of all the rooms in the house—why the bedroom? And why pajamas?
LG: I love the luxury of time in bed. I can spend the best part of my weekends in pajamas drifting from the bed, to the kitchen, to the sofa, back to the bed.
3. What’s one thing every bed should have (besides great sheets)?
LG: People you love, or people you fancy.
4. Do you remember your first encounter with Marimekko?
LG: Marimekko was very much part of my childhood. I first wore a striped Marimekko T-shirt at seven years old and there’s photo evidence!
5. You have one hour in Milan with no plans. Where are you, and what are you eating?
LG: Trattoria della Pesa, and a stroll in the sun during spring to admire the wisteria, magnolia and cherry blossom!
Laila Gohar for Marimekko available upcoming fall
Laila Gohar for Marimekko launches in September 2025. The collection features joyful bedroom items, including duvet covers, pajamas, diaries, sleep masks and more.
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